Thursday, April 27, 2006
Yesterday afternoon I received in the mail this glossy card from a local church advertising their upcoming services. It was professionally done and very slick- but very sad.
The picture above shows the front cover of the card with its obvious allusion to the “Desperate Housewives” show. The reverse side advertised the church’s upcoming sermon series entitled “Desperate Households,” which will run the next four weeks. The first sermon is titled, “Wife Swap”! Of course the sermon will not encourage the practice of wife-swapping. The point is to use this language for its shock value. The sermon on Mothers’ Day is entitled, “Desperate Housewives”!
This is really sad. I can see an unbelieving detractor of the church saying, “What a pitiful lot Christians are since their message is so weak that they must pimp and prostitute it so in order to gain a hearing.”
The draw for the church is not slick advertising and shameless accommodation to culture, but the power of the preached word and the credibility of the lives of her members.
Posted by Ray Van Neste at 10:43 AM